About UHG

Careers at UnitedHealth Group


We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


Job Category:



United States

Postal Code:


Approximate Salary:

Not Specified

Position Type:

Full Time

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Digital Experience Marketing Analyst (Entry Level) - Eden Prairie, MN or Salt Lake City, UT

UHG - Salt Lake City, Utah

Posted: 08/8/2018

Energize your career with one of Healthcare’s fastest growing companies.  


You dream of a great career with a great company – where you can make an impact and help people.  We dream of giving you the opportunity to do just this.  And with the incredible growth of our business, it’s a dream that definitely can come true. Already one of the world’s leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our service centers, improve our service levels and help people lead healthier lives.  We live for the opportunity to make a difference and right now, we are living it up.


This opportunity is with one of our most exciting business areas: Optum – a growing part of our family of companies that make UnitedHealth Group a Fortune 6 leader.


Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their healthcare needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.

The Digital Experience Marketing Analyst (Entry Level) is responsible for the various digital marketing capabilities we deploy to and with marketing and our business partners. The role encompasses a wide - ranging “consulting” type role that can manage multiple disparate responsibilities across a variety of capabilities and platforms, helping our marketers and program managers optimize both our internal use of digital capabilities, and our continued evolution of best practices on the web and in other channels.

Primary Responsibilities:
  • Responsible for configuration and support of a set of capability platforms within marketing, including but not limited to the use of content management systems, marketing productivity tools, workflow technologies, creative support technologies and other elements of a marketing technology stack.
  • Provide technology support across corporate marketing and communications to ensure best practice use of marketing technology tools and capabilities, with a drive to improve automation and reduce inefficiency.
  • Assisting marketing stakeholders and colleagues with optimal implementation and usage of various capabilities through training, guidance on best practices, and support
  • Support the assessment of new capability needs for marketing, working with ES&P, Optum Tech, vendors and other parties as necessary
  • Support various significant marketing activities with technical savvy and marketing best practice experience, including Experience Centers, Account Based Marketing and Content Marketing
  • Support a process of Continuous Improvement across marketing to ensure our programmatic spend - our use of internal and external capabilities - continues to mature and become more efficient
  • Engage in various research and support activities to help marketing select the most appropriate technologies or use our existing capabilities as economically as possible

Required Qualifications:
  • High School Diploma / GED (or higher)
  • 1+ years of recent experience in digital marketing (ie: including website design, content management or digital marketing capabilities including lead nurturing, email marketing, account - based marketing or similar)
  • 1+ years of experience working with marketers in either a consulting, business development or an operational role
  • 1+ years of technology background with an ability to quickly assimilate, understand and communicate technology factors to a marketing audience
  • 1+ years of experience as in and around the marketing function (preferably with a marketing technology, CRM or other “martec” - related role)
Preferred Qualifications:
  • Bachelor’s Degree (or higher)
  • Expertise in one or more of the following: Adobe Experience Manager, Eloqua, Adobe Analytics, Salesforce, Marketo
  • SME in at least one area of marketing technology, such as e - mail marketing, web design, content management or digital media
  • Thorough understanding of marketing process and workflow
  • Hands-on experience of working with key marketing tools
Soft Skills:
  • Demonstrated knowledge of and confidence in the broader marketing technology landscape
  • Demonstrated ability to learn quickly and work with multiple stakeholders across multiple functions
  • Comfortable with agile approaches to project work
  • Must possess strong organizational skills and excellent relationship building skills across technology and marketing organizations
  • Experience in large enterprises
  • Experience working in a matrixed team environment and attaining accountability and results from matrixed groups
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: Optum, UHG, Digital Marketing, Eden Prairie, MN, Salt Lake City, UT, website design, content management, marketing technology, CRM

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