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About UHG

Careers at UnitedHealth Group

 

We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM

 

Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com

 

Job Category:

Marketing

Country:

United States

Postal Code:

46201

Approximate Salary:

Not Specified

Position Type:

Full Time

Digital Marketing Analyst - Indianapolis, IN

UHG - Indianapolis, Indiana

Posted: 09/2/2018

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
The online pathway (Direct to Consumer) is growing. It is important to develop ways to nurture our leads through email and mail campaigns designed to drive web and phone conversions. The Digital Marketing Analyst will manage the email and mail campaigns as well as building relationships with lead aggregators. The vendor partnerships are key towards our lead volumes for the call center and innovation opportunities. This role requires constantly developing new ideas and ways to increase efficiencies.  
Primary Responsibilities:

  • Manage all Email Marketing efforts - responsible for development of new email campaigns, responsible for tracking and reporting, responsible for testing, responsible for sending emails daily, understanding of Salesforce Email Marketing platform, work across UHC teams to implement campaigns, work across UHC teams for continuity with all company email sends and maintain knowledge of legal and compliance guidelines
  • Manage all Direct Mail efforts - responsible for development of new mailing campaigns, responsible for tracking and reporting, responsible for testing, responsible for sending timing of mailings, work across UHC teams to implement campaigns, work closely with UHC and vendors to meet deadlines and maintain knowledge of legal and compliance guidelines
  • Manage all Lead Aggregator partnerships - responsible for vetting new partnership opportunities, work with Procurement and Vendor Management teams to onboard lead vendors, review and update MSA and SOW documents for partnerships, drive weekly calls and build good relationships, optimize performance to meet target metrics, oversee performance of web and phone leads, partner with workforce management to hit necessary volume levels and maintain knowledge of legal and compliance guidelines

Requirements:
  • Bachelor's Degree (or higher)
  • 3+ years of Marketing experience
  • Previous experience with Salesforce email marketing platform
  • Previous experience managing external vendor relationships 
Preferred Qualifications:
  • Previous Healthcare experience 
Soft Skills:
  • Must be a self-starter and work well under pressure
  • Must be able to prioritize workload effectively
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.SM


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Keywords: UHG, UnitedHealth Group, Digital, Marketing, Analyst, Indianapolis, IN

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