UHG

About UHG

Careers at UnitedHealth Group

 

We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM

 

Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com

 

Job Category:

Marketing

Country:

United States

Postal Code:

46201

Approximate Salary:

Not Specified

Position Type:

Full Time

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Digital Marketing Analyst (SEO) - Indianapolis, IN

UHG - Indianapolis, Indiana

Posted: 09/30/2018

UnitedHealth Group is working to create the Healthcare system of tomorrow and you can help. Already Fortune 6, we are totally focused on innovation and change.  We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good.
 
Through our family of businesses and a lot of inspired individuals, we're building a high-performance Healthcare system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant and built for speed.  Join with us and start doing your life’s best work.SM

Support SEO lead generation efforts:
  • Provide topics and suggestions for content writers to optimize high value target keywords
  • Create and repurpose content for use with the microsites and newsroom properties
  • Identify internal and external linking opportunities across all domains
  • Monitor and maintain on-page and technical SEO changes based on the latest industry best practices

 

Facilitate business requests for digital analytics reporting and monitor performance trends:

  • Utilize business analytics platform and tag management system to create actionable reporting methods for sales growth initiatives and monetized partnerships
  • Identify drop-off points throughout digital sales funnel in order to maximize conversion rates


Perform regular quality audits of digital sales pathways to ensure seamless user experiences:

  • Test website conversion pathways across all websites and digital sales channels
  • Identify broken content, elements and technology that could be affecting consumer journey

 

Manage Broker SEM and remarketing campaigns:

  • Facilitate campaign adjustments based on Broker priorities and KPIs
  • Work with content team to create new display ad variations for testing purposes

 

Oversee Data Release Governance (DRG) for Digital Marketing team:

  • Ensure current reporting requests and methods maintain UHG compliance standards
  • Facilitate new DRG requests for partnerships that arise between UHOne digital marketing team and third-parties

 


Required Qualifications:
  • Bachelor's Degree (or higher)
  • Previous Search Engine Optimization (SEO) experience
Preferred Qualifications:
  • Previous experience working with Google Analytics and Tag Management Systems
  • Previous experience with Adobe and/or Sitecore CMS
  • Working knowledge Digital Marketing platforms/tools
  • Previous experience working with Microsoft Excel (ability to create and edit spreadsheets)
Soft Skills:
  • Must be a self-starter and work well under pressure
  • Must be able to prioritize workload effectively
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.SM


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

 

Keywords: UHG, UnitedHealth Group, Digital, Marketing, SEO, Indianapolis, IN

 

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