Wells Fargo

Job Category:



Saint Louis, Missouri


United States

Postal Code:


Approximate Salary:

Not Specified

Position Type:

Full Time


415) 820-7800

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Digital Marketing Manager - Digital Partnership Manager (Digital Marketing Consultant 5)

Wells Fargo - Saint Louis, Missouri

Posted: 09/15/2018

Job Description

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Chief Administrative Office (CAO) consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, Stakeholder Relations, and the CAO Integration and Planning Office.

The Payments, Virtual Solutions, and Innovation (PVSI) team includes Operations, Cards and Retail Services, Deposit Products Group, the Innovation Group, Treasury Management, Merchant Services, Payment Solutions, and Wells Fargo Virtual Channels and the professional services teams that partner with these businesses. PVSI's focus is on delivering the next generation of payments and deposit capabilities and advancing our digital and online offerings to design new customer experiences and products. Its guiding principles are to start with the customer, move faster, and partner effectively.

The Digital Marketing Consultant 5 – Digital Partnership Manager will be responsible for:

  • Developing strategic growth opportunities with external partners to generate balance and new account growth for Consumer Deposits. Identify, evaluate, and onboard new external partners/affiliates to accelerate deposit growth. Act as ongoing relationship manager to communicate strategy and actively collaborate on growth opportunities.
  • Continually monitoring competitive landscape, investment performance, account quality, and customer experience for optimization and advancement opportunities. Develop digital marketing strategy to support launches of new products, promotions, and audience segments.
  • Evaluating partnership and acquisition growth opportunities across multiple dimensions including business and customer impact, complexity, resource needs, and alignment with strategic priorities. Infuse Deposit business needs into cross-enterprise initiatives and collaborate with Strategic Partnership, Technology, and Innovation teams.
  • Developing learning agenda and collaborating with Analytics and Integrated Marketing to design and execute experiments. Aggressively test new channels, communications, and experiences to identify new sources of acquisition growth, engagement, and conversion improvement. Actively team with Marketing, Virtual Channels, and Deposit line of business partners on discovery (i.e. tagging/tracking, measurement, application experience, etc).
  • Interfacing with appropriate internal groups (i.e., Finance, Operations, Legal & Compliance, Risk, Vendor Management, Deposits line of business, Integrated Marketing) to ensure internal and external governance guidelines are met. Ensure operational readiness with LOB, WFVC, and Marketing to care for the end-to-end customer experience.

A Successful Applicant Will Demonstrate:

  • Ability to build consensus through strategic vision and outstanding verbal, written, and interpersonal communication skills
  • Ability to present and discuss information in a manner that persuades, educates, and enhances understanding at all levels
  • Robust organizational and project management capabilities
  • Leads by example with high energy, transparency, relationship management, and influencing skills
  • Strong collaborative management style, with an execution- and result-oriented focus
  • Strong analytical and critical thinking skills, combined with strategic business focus and vision
  • Strong process orientation and enforcement

Open to any location in the Wells Fargo footprint

Required Qualifications

  • 6+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms, or social media
Other Desired Qualifications
  • 3+ years of experience in one or a combination of the following: marketing strategy, digital & offline channel marketing, digital platforms
  • Sales and marketing experience with Deposit products
  • Experience with Agile methodology
  • Experience with performance-based digital advertising with accountability for sales and revenue goals
  • Experience with digital marketing technologies and buying methods
  • Agency or/or client side experience managing complex digital advertising campaigns
Street Address

NC-Charlotte: 301 S Tryon St - Charlotte, NC
MN-Minneapolis: 600 S 4th St - Minneapolis, MN
IA-West Des Moines: 7001 Westown Pkwy - West Des Moines, IA
CA-SF-Financial District: 525 Market St - San Francisco, CA
NY-New York: 150 E 42nd St - New York, NY
IL-Chicago: 10 S Wacker Drive - Chicago, IL
MO-Saint Louis: 1 N Jefferson Ave - Saint Louis, MO


  • All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

    Relevant military experience is considered for veterans and transitioning service men and women.
    Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

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