About UHG

Careers at UnitedHealth Group


We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


Job Category:



United States

Postal Code:


Approximate Salary:

Not Specified

Position Type:

Full Time

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Digital Marketing Manager - Washington, DC

UHG - Washington, District of Columbia

Posted: 09/2/2018

The Associate Director, Digital Marketing will lead partner engagements in creating, managing and optimizing digital marketing campaigns in the healthcare space. The Associate Director will be well-versed in all aspects of digital marketing disciplines, including PPC, email marketing, display advertising, and social media. Optum seeks a team player with a proven track record of success.

Primary Responsibilities:

  • Lead and manage all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising and social media)

  • Create and execute omni-channel campaigns to drive traffic and conversions

  • Test and evaluate best acquisition channels for both existing and new customers

  • Create, maintain, and meet ROI projections for overall portfolio of marketing vehicles

  • Develop and execute a cohesive, ROI-driven marketing plan with proven results

  • Maximize paid and organic search engine traffic and conversion, while meeting cost per acquisition targets

  • Test landing pages and emails to improve conversion performance

  • Proactively forecast and report successes, inconsistencies, and underperformance

  • Demonstrate excellent customer service skills while maintaining the client relationship

  • Travel up to 15% percent 

Required Qualifications: 

  • Bachelor's Degree

  • 3-5 years of relevant work experience in paid search and paid social

  • Strong analytical, quantitative, and problem solving capabilities, with a attention to details, at both strategic and executional levels

  • Proven relationship-management skills with ability to communicate effectively and successfully influence across all levels


Preferred Qualifications: 

  • Experience working in a fast-paced, entrepreneurial environment

  • Experience in Email marketing and/or Direct mail

  • Healthcare experience

  • Agency experience

  • Email Automation

  • A hunger to learn and follow industry trends



Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.



Job Keywords: Digital Marketing Manager, Digital Marketer, Digital Marketing Specialist, Washington, DC, D.C., District of Columbia

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