Arby's

About Arby's

 

Country:

United States

Postal Code:

30301

Approximate Salary:

Not Specified

Director, Brand Communications

Arby's - Atlanta, Georgia

Posted: 08/28/2018

PURPOSE OF THE POSITION:

Leader of consumer-centric communications including building brand buzz, orchestrating activations and generating positive news coverage for a sports-centric casual dining restaurant. Leads PR agency and cross-functional teams to deliver best-in-class results.

 

KEY RESPONSIBILITIES:

  • Create stories, assets and multimedia content around Brand Marketing initiatives and maximize across platforms.

 

  • Develop editorial calendar that leverages key cultural moments and food news to generate brand and product publicity.

 

  • Lead activation process including crafting a briefing document and conducting briefing kick-off meetings with integrated suite of agencies: PR, Advertising, Social, Media, Experiential, et. Al.

 

  • Maximize sports partnerships to build connections with brand fans and increase brand visibility. Manage relationships with existing and explore new sports opportunities.

 

  • Manage award and brand recognition process.

 

  • Handle incoming consumer-related press inquiries and respond to media in a timely manner.

 

  • A proven track record of integrated, consumer-facing marketing campaigns and brand public relations is a must.

 

  • Candidate will be a key contributor to the Brand Marketing team and serve as an important member of the Brand Marketing Leadership team.

 

  • Additional projects as assigned.

 

 

 

 

EDUCATION QUALIFICATIONS:

  • Bachelor's Degree required in communication or a related field required.

EXPERIENCE QUALIFICATION:

  • Minimum 10 years experience in PR/Communications and/or Sports Partnership management.

 

DIRECT REPORTS:

  • Coordinator, Communications

 

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