Arby's

About Arby's

 

Country:

United States

Postal Code:

30301

Approximate Salary:

Not Specified

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Director CRM and Customer Analytics

Arby's - Atlanta, Georgia

Posted: 09/1/2018

PURPOSE OF THE POSITION:
The purpose of this position is to build and manage the ability to target our guests with
personalized communications and offers and to analyze the performance of those campaigns
KEY RESPONSIBILITIES:
1. CRM -- partner with brand marketing and IT teams to develop and manage the CRM and
personalization platforms
2. Campaign execution -- partner with cross functional stakeholders to develop and execute
campaigns to optimize guest loyalty and lifetime value
3. Loyalty program performance analysis -- measure, analyze, and report performance
metrics pertaining to the Inspire Brands loyalty program
4. Campaign analysis -- oversee testing to optimize and measure campaigns and develop a
testing strategy for all channel metrics
5. Customer modeling -- build and own customer models to allow segmenting, targeting,
and personalizing communication across all channels
EDUCATION QUALIFICATIONS:
Required Minimum: Bachelor's degree in Mathematics, Statistics, Engineering, Physics, or
Quantitative Economics
Preferred: Master's degree
EXPERIENCE QUALIFICATION:
 5+ years of experience with CRM / database marketing and customer analytics (loyalty
and retention)
 5+ years of data analysis experience, using SQL, R, python, and / or other advanced
statistical techniques
 Significant business ownership experience working with CRM and customer analytics in
hospitality, travel, retail, or consulting environments
 Demonstrated experience in partnering with key stakeholders to deliver results
REQUIRED KNOWLEDGE, SKILLS or ABILITIES:
 Ability to lead cross-functional teams and deliver results
 Conscientious about meeting project deadlines
 Excellent oral and written communication skills
 Personal integrity, humility, an appreciation for the power of true teamwork, and a sense
of humor
 Passion for the restaurant industry and desire to train in our restaurants to learn operations.
A strong desire to help shape the future at Inspire Brands
 Self-starter personality who can operate with minimal supervision
 Availability to travel up to 25%

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