Humana

About Humana

 

Job Category:

Marketing & Communications - Marketing & Audience Engagement

Country:

United States

Postal Code:

40201

Approximate Salary:

Not Specified

Position Type:

Full Time

Director, Member Engagement Marketing: Sr. Products and Group

Humana - Louisville, Kentucky

Posted: 08/31/2018

Description

The Director, Member Engagement Marketing, plans, recommends and implements marketing communication programs using a variety of media channels, promotions and events designed to increase member adoption and participation for the organization's services, programs and offers specific to the Retail (Medicare, Medicaid, Group Medicare) and Group membership. The Director, Marketing Campaign Management requires an in-depth understanding of how organization capabilities interrelate across the function or segment.

Responsibilities

The Director, Marketing Campaign Management identifies target audiences and specific messages, channels, content and tactics; coordinates end-to-end campaign life-cycle. Maintains campaign-related documentation (e.g., media plans, creative executions, etc.). Develops and maintains budgets to oversee costs and metrics to evaluate the effectiveness of campaigns. Decisions are typically related to the implementation of new/updated programs or large-scale projects for the function and supporting technical/operational procedures and processes, and implements strategic plans, drives goals and objectives, and improves performance. Provides input into functions strategy.

               

Required Qualifications

Typically requires Master's Degree or equivalent, 8+ years of technical and 5+ years of management experience

Preferred Qualifications

Additional Information

Scheduled Weekly Hours

40

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