UHG

About UHG

Careers at UnitedHealth Group

 

We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM

 

Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com

 

Job Category:

Marketing

Country:

United States

Postal Code:

55305

Approximate Salary:

Not Specified

Position Type:

Full Time

Healthcare Marketing Specialist - Minnetonka, MN

UHG - Minnetonka, Minnesota

Posted: 09/22/2018


Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life's best work.


The Healthcare Marketing Specialist brings to life campaigns and marketing communications initiatives reaching the health care provider community, across all UnitedHealthcare lines of business. The ideal candidate is client-service oriented, passionate about creating remarkable marketing and content experiences, and strategic in applying integrated marketing solutions.

 

This new position will help implement the organization’s strategic provider marketing platform across all lines of business. They will serve specific, provider-facing areas of the organization by planning, creating and executing marketing materials and initiatives – through a wide variety of traditional and emerging channels that support building collaborative and strategic relationships with health care providers.

 

Primary Responsibilities:


  • Perform stakeholder analysis and marketing planning that impact the provider experience with UnitedHealthcare
  • Manage a portfolio of provider engagement marketing campaigns by bringing together a cross-functional team of strategists, data analysts, channel owners, and other partners
  • Work closely with data teams throughout the organization to develop campaign targeting, lists and insights
  • Develop data-driven engagement strategies as the result of analysis based on existing audience characteristics, campaign performance, and knowledge gathered from analytics and research
  • Build strong working relationships with business stakeholders in a matrixed environment, actively participating with teams across UnitedHealth Group’s businesses
  • Identify, analyze, evaluate, and prioritize business opportunities using historical campaign performance, analytics, and competitive intelligence
  • Oversee traffic management and work streams for producing materials, initiatives and campaigns
  • Create, implement and distribute integrated marketing tools to external audiences

Required Qualifications:


  • High School Diploma / GED or higher
  • 5+ years of corporate or agency marketing or communications experience
  • Proficiency in gathering and articulating clear requirements for data and analytics needs
  • Proven success with integrated marketing practices and tools, including some mix of print, digital / social, video, advertising, public relations, experiential
  • Experience optimizing marketing activities by leveraging data analytics
  • Proven ability to apply data insights to improve performance within marketing campaign and targeted audience lists

Preferred:


  • Experience marketing to Health Care Providers, Leaders and Influencers
  • Experience working in highly regulated industries with complex environments and audiences (agency or corporate)
  • Experience working across multiple regions/states for a large organization
  • Web, digital and social media marketing experience

Soft Skills:

  • Outstanding writing ability, in a variety of channels, formats and styles
  • Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
  • Excellent interpersonal and business communication skills
  • High level of initiative with the ability to self-motivate
  • Works well independently and in team settings
  • Flexibility in adapting to changing business requirements
Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do your life's best work.SM


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Keywords: UnitedHealth Group, Healthcare Marketing Specialist, Minnetonka, MN, corporate marketing, agency marketing, communications, data analytics, public relations, advertising, marketing campaigns, targeted audience list, healthcare, social media marketing, web marketing, digital marketing


Apply Now