Shopko

About Shopko

 

Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC operates 363 stores in 24 states throughout the Central, Western and Pacific Northwest regions. Retail formats include 131 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; 5 Shopko Pharmacy locations; and 222 Shopko Hometown stores, a smaller concept store developed to meet the needs of smaller communities.

 

 

Country:

United States

Postal Code:

54229

Approximate Salary:

Not Specified

Loyalty Marketing Manager

Shopko - Green Bay, Wisconsin

Posted: 11/16/2018

External Job Posting

Shopko is looking for a Loyalty Program Manager to help drive our New Shopko Rewards program forward! 
 
In this role, you will be responsible for leading loyalty initiatives that have a direct impact on customer experience, and increasing customer retention.  Be the driver of program creation and implementation of key loyalty initiatives. Leverage the CRM analytics to provide recommendations to our Senior Leadership team to continue to improve the overall health of our customer file.  
 
Do you want to work in a position where customer experience and rewarding our customers is a priority? What about creating, developing, and enhancing programs where you have ownership over your work?  Join Team Shopko and apply now!

DUTIES & RESPONSIBILITIES:
Loyalty Program
  • Operate as the primary business owner for loyalty initiatives, leading cross-functional teams to design, build, and optimize features and marketing strategies
  • Own development of all initiative needs including creation of functional requirements, customer experience, communication plans, creative briefs, learning objectives, reporting structure and teammate training
  • Collaborate with the Ecommerce and Technology teams to define features and data requirements to build and enhance the customer experience across all stages of the customer lifecycle to drive loyalty
  • Develop and optimize acquisition efforts, including in-store and partnerships, but also via cross-channel promotions, paid media, promotional offers, campaign integration etc.
  • Create and refine customer segments for promotions and campaigns based on evaluation of key metrics including conversion, retention, cross-sell and ROI
  • Develop new program features, promos & initiatives to deliver against program KPI’s and lead the successful roll out across all customer touchpoints (stores, ecommerce, CRM, and social).

Analytics
  • Develop reporting and metrics to understand overall customer retention and repeat behavior across key segments and monitor loyalty success at program, customer segment and campaign level
  • Work with CRM Analytics on development of insights and predictive models to optimize program audience selection and targeting
  • Quantify the business impact of the programs developed and continue to enhance performance over time
  • Communicate loyalty performance and provide actionable insights to leaders that assist in continuous improvement to the loyalty program
  • Support cross-functional teams and marketing  programs across all channels as needed with required analytics and customer information
     
MINIMUM KNOWLEDGE, EXPERIENCE & SKILLS REQUIREMENTS:
  • Bachelor's Degree in Business, Marketing, Communications, or related field 
  • Experience in a customer-centric, data-driven marketing role, preferably within CRM/Loyalty
  • Experience developing, integrating, and delivering business initiatives
  • Experience in leading the design and execution of programs across multiple communication channels including in-store messaging, direct mail, e-mail, social media, search engine marketing and web
  • Experience in creating, testing, and measuring retention strategies to drive incremental sales and optimized ROI
  • Always a data driven marketer, curious to learn more about customer behavior and key purchase drivers.
  • Proven cross functional team leader with ability to effectively interact and present at all levels including Senior Management. Must be able to motivate, develop, and direct staff and teams as they work.
  • Strong communication skills: listening, verbal, and written.
  • Proven ability to work in a fast paced environment with timelines and quality standards. 

Company Overview
We provide general merchandise, Pharmacy, and Optical services in our store formats of Shopko, Shopko Hometown, and Shopko Express.   

 
At Shopko, we understand what matters to our customers.  Our stores are designed to be simple, clean, and welcoming, not overwhelming.  We offer the essentials our customers need and the brands they trust at a fair price.  Shopko, the Stuff that counts.
 
Shopko offers a professional team-oriented work environment, career advancement opportunities, competitive wages, and a comprehensive benefits package! 
 
Shopko is an Equal Opportunity Employer functioning under an Affirmative Action Plan m/f/d/v.

Apply Now