Arby's

About Arby's

 

Country:

United States

Postal Code:

30301

Approximate Salary:

Not Specified

Position Type:

Full Time

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Manager CRM and Customer Analytics

Arby's - Atlanta, Georgia

Posted: 08/3/2018

PURPOSE OF THE POSITION: The purpose of this position is to build and manage the ability to
target our guests with personalized communications and offers and to analyze the performance of
those campaigns
KEY RESPONSIBILITIES:
1. CRM and customer modeling -- manage the CRM and personalization platforms to build
and own customer models to allow segmenting, targeting, and personalizing
communication across all channels
2. Campaign execution -- partner with cross functional stakeholders to develop and execute
campaigns to optimize guest loyalty and lifetime value
3. Campaign analysis -- oversee testing to optimize and measure campaigns and develop a
testing strategy for all channel metrics
4. Campaign reporting -- design and manage reporting of campaign performance to brand
stakeholders
EDUCATION QUALIFICATIONS:
Required Minimum: Bachelor's degree in Mathematics, Statistics, Engineering, Physics, or
Quantitative Economics
Preferred: Master's degree
EXPERIENCE QUALIFICATION:
 3+ years of experience with CRM / database marketing and customer analytics (loyalty
and retention)
 5+ years of data analysis experience, using SQL, R, python, and / or other advanced
statistical techniques
 Experience working with CRM and customer analytics in hospitality, travel, retail, or
consulting environments
 Demonstrated experience in partnering with key stakeholders to deliver results
REQUIRED KNOWLEDGE, SKILLS or ABILITIES:
 Ability to lead cross-functional teams and deliver results
 Conscientious about meeting project deadlines
 Excellent oral and written communication skills
 Personal integrity, humility, an appreciation for the power of true teamwork, and a sense
of humor
 Passion for the restaurant industry and desire to train in our restaurants to learn
operations. A strong desire to help shape the future at Inspire Brands
 Self-starter personality who can operate with minimal supervision
 Availability to travel up to 25%

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