About UHG

Careers at UnitedHealth Group


We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


Job Category:




Approximate Salary:

Not Specified

Position Type:

Full Time

Marketing Manager - Washington, DC

UHG - Washington, District of Columbia

Posted: 12/7/2018

Energize your career with one of Healthcare’s fastest growing companies.  


You dream of a great career with a great company – where you can make an impact and help people.  We dream of giving you the opportunity to do just this.  And with the incredible growth of our business, it’s a dream that definitely can come true. Already one of the world’s leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our service centers, improve our service levels and help people lead healthier lives.  We live for the opportunity to make a difference and right now, we are living it up.


This opportunity is with one of our most exciting business areas: Optum - a growing part of our family of companies that make UnitedHealth Group a Fortune 5 leader.


Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their healthcare needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.


We’re seeking a Marketing Manager – Washington, DC to play a key role in the planning and execution of the Retention Marketing team’s renewal communications strategy. This team is responsible for the strategic planning, creation, and data analysis of our emails, website content, and social media outreach surrounding our marketing efforts. In this role we are looking for someone who can masterfully manage senior level marketing relationships across our Research business line, has proven strong project management skills, is a marketing automation optimization wizard, and can flawlessly execute and develop marketing campaigns across a variety of digital channels.


Primary Responsibilities:


Campaign Design, Management, Execution, and Optimization

  • Manage day - ­to - day creation, execution, and optimization of marketing campaigns consisting of email flows, web page builds, and social media and paid advertising management for both new business generation and member renewal

  • Adhere to company editorial best practices across all marketing channels

  • Execute against key milestones on the Marketing content calendar, completing campaigns and page builds according to agreed upon timelines and communicating any roadblocks to success to appropriate constituents

  • Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our marketing efforts

  • Optimize utilization our Marketing department technologies to achieve renewal goals

  • Execute and recommend landing page, web page, social media, and email testing plans to optimize conversion performance for retention goals

  • Contribute to SEO, UX and cross merchandising strategies for our website

Strategic Planning and Analysis

  • Serve as main point of contact and strategic partner to the Research leadership, Web Development, and Marketing Communication teams

  • Provide direction for a team of Marketing Specialists on best practices for website, social media, paid advertising, and email optimization

  • Recommend and train team members on best practice utilization of our Marketing Automation Platform (Eloqua) including but not limited to audience segmentation, behavioral targeting, lead scoring, to improve the effectiveness of our marketing campaigns

  • Provide data driven recommendations for improving our conversion, renewal, and lead generation efforts and guide overall Research Marketing communication strategy

  • Partner with the Web Development team to optimize webpages impacting digital campaigns

Content Knowledge

  • Maintain industry knowledge across a diverse range of topics in marketing and assigned health care terrain

  • Develop expertise in marketing best practices and share lessons learned with Research leadership teams for renewal optimization

  • Continuously hone digital marketing technology expertise across a wide array of automation and optimization software platforms including but not limited to Oracle - Eloqua, Sprinklr, Sitecore, Webtrends, Google Adwords, and Visual Optimization Manage

Required Qualifications:

  • High School Diploma / GED (or higher)

  • 2+ years of experience in digital marketing, marketing automation and/or building marketing webpages (with a Content Management System (CMS) such as Sitecore, Adobe, or similar)

  • Proficient with Microsoft Word (creating and editing documents), Microsoft Excel (general spreadsheet navigation), and Microsoft Outlook (email and calendar)

  • Ability to work 8:30 am - 5:30 pm Monday through Friday

Preferred Qualifications:

  • Bachelor's Degree (or higher) from an accredited College / University

  • 2+ years of experience delivering marketing campaigns using a marketing automation tool (Eloqua, Xactarget, Marketo, Adobe Campaigns or similar)

  • Experience using HTML coding to build webpages and emails

  • Experience using the principles of user experience and web optimization analytics to improve website performance (Visual Website Optimizer or similar)

  • Confidence, patience, and flexibility in an evolving environment

  • Strong communication skills

Careers with OptumInsight. Information and technology have amazing power to transform the Healthcare industry and improve people's lives. This is where it's happening. This is where you'll help solve the problems that have never been solved. We're freeing information so it can be used safely and securely wherever it's needed. We're creating the very best ideas that can most easily be put into action to help our clients improve the quality of care and lower costs for millions. This is where the best and the brightest work together to make positive change a reality. This is the place to do your life’s best work.



Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Keywords: Advisory Board, Digital Marketing, marketing management, marketing communications, Washington, DC, marketing automation, marketing webpages

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