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We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


Job Category:




Approximate Salary:

Not Specified

Position Type:

Part Time

Marketing Specialist I - OptumCare Medical Group - Irvine, CA

UHG - Irvine, California

Posted: 11/12/2018

The Marketing Specialist I–for OptumCare Medical Group in Southern California is a Part Time position that will be involved in the development and presentation of marketing and promotional materials/programs and new products intended to support membership growth and retention. 
The role will also support developing market strategies to drive membership, develop strategies and tactical plans to support patient/member innovation, support new product and program launches, and combat competitive pressures. The position could analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets.
Primary Responsibilities: 
  • Analyze customer behavior to drive understanding of current and future customer and market needs
  • Analyze member/customer data to identify and analyze customer/market trends, themes, issues (e.g., call center data, customer survey data, functional health checks)
  • Demonstrate understanding of applicable laws, regulations, contracts, and compliance requirements (e.g., HIPAA, Healthcare Reform/PPACA, state contracts, CMS)
  • Implement long- and short-term marketing strategies/goals in alignment with applicable business goals (e.g., revenue goals, membership goals, conversion metrics, campaign budgets)
  • Influence/advocate new marketing strategies/initiatives in order to drive behavior change and meet business goals
  • Implement marketing campaign tactics (e.g., project plans, budgets, and community activities)
  • Ensure that marketing initiatives/campaigns adhere to applicable processes/procedures/requirements (e.g., spending limits, review/approval processes, branding)
  • Ensure that marketing efforts target applicable internal and external audiences/constituencies, in alignment with business goals (e.g., customers, members, brokers/consultants)
  • Analyze/report results of marketing campaigns using applicable metrics (e.g., response frequency) and develop/manage strategies/plans to optimize future performance
  • Assist in the revision of plans for future initiatives/campaigns based on analysis of results/outcomes from previous initiatives/campaigns (e.g., budgetary requirements)
  • Cultivate relationships with business partners to drive support, understanding and collaboration on our marketing efforts (e.g., Sales, Product Management, Legal/Compliance, Creative Services, Operations)
  • Gain alignment/commitment with business leaders on marketing strategies/initiatives (e.g., development and execution of marketing campaigns)
  • Develop and deliver marketing materials for use by applicable audiences (e.g., sales training/education efforts, marketing outreach efforts, marketing events/trade shows)
  • Develop and incorporate knowledge of health literacy practices into marketing communications/materials, as applicable (e.g., "Just Plain Clear" Health Literacy Initiative)

Required Qualifications:
  • High School Diploma/ GED
  • 4+ years of marketing experience within a matrix organization
  • 2+ years of Community Outreach field experience
  • Experience with Medicare and/or Medicaid
  • Proficiency with Microsoft Office (Outlook, PowerPoint, Word, & Excel)
  • 4+ years’ experience in a deadline driven environment
  • 4+ years’ experience managing and prioritizing several deliverables
  • Proven experience influencing and collaborating with others
  • Ability to be flexible and work with ambiguity
  • Must have a dependable vehicle and current Driver's License
  • Must be able to travel approximately 25-50% regionally and work evenings & weekends, when required
Preferred Qualifications:
  • Bachelor’s Degree
  • Knowledge of CMS (Center for Medicare and Medicaid Services) Marketing rules and regulations
  • Bilingual fluency with English and Spanish is a plus
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Job Keywords: marketing, event, Community outreach, coordinator, Irvine, CA, California

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