DescriptionThe Senior CRM Marketing Professional plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The Senior CRM Marketing Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.
The Senior CRM Marketing Professional identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Begins to influence department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.
- Bachelor's Degree in Marketing, Advertising or a related communications field
- Progressive marketing and/or advertising experience
- Business-to-business and business-to-consumer marketing experience
- Prior Marketing Experience for a Fortune 500 company
Scheduled Weekly Hours40