Humana

About Humana

 

Job Category:

Marketing & Communications - Marketing & Audience Engagement

Country:

United States

Postal Code:

40201

Approximate Salary:

Not Specified

Position Type:

Full Time

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Senior CRM Marketing Professional

Humana - Louisville, Kentucky

Posted: 10/20/2018

Description

The Senior CRM Marketing Professional plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The Senior CRM Marketing Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities

The Senior CRM Marketing Professional identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Begins to influence department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

               

Required Qualifications

  • Bachelor's Degree in Marketing, Advertising or a related communications field
  • Progressive marketing and/or advertising experience
  • Business-to-business and business-to-consumer marketing experience

Preferred Qualifications

  • Prior Marketing Experience for a Fortune 500 company

Additional Information

Scheduled Weekly Hours

40

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