Humana

About Humana

 

Job Category:

Marketing & Communications - Content Development

Country:

United States

Postal Code:

60290

Approximate Salary:

Not Specified

Position Type:

Full Time

This job has expired and you can't apply for it anymore. Start a new search.

Senior Digital Content Strategist, Channels, Senior Professional

Humana - Chicago, Illinois

Posted: 09/4/2018

Description

The Senior Professional, Creative Development coordinates the development of advertising/marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. The Senior Professional, Creative Development work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities

The Senior Digital Content Strategist, Senior Professional applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). Involves use of sponsorship, events and sales promotions. Begins to influence department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

As the Senior Digital Content Strategist, Channels Lead, you will:

  • Direct the message hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with business and marketing objectives
  • Direct and manage content structure, taxonomy and tagging, as well as personalization opportunities
  • Identify, manage and structure engaging and contextually-appropriate content
  • Collaborate with the UX team on content organization, navigation, site maps and information design
  • Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding
  • Develop content matrices and calendars to track and manage content updates
  • Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes
  • Present clear, concise content strategies that help stakeholders make informed decisions about content. Strategies will focus on ensuring Humana content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research.
  • Work with copywriters and editors to ensure that copy meets strategic objectives, business requirements, and digital principles
  • Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments
  • Assist with creation and maintenance of Humana digital content guidelines, standards, tools, and processes  
  • Collaborate with other digital content strategists to develop overarching digital content strategies and ensure consistent experiences, and promote shared content opportunities
  • Identify legal and compliance requirements for digital content, and track as part of the content matrices

               

Required Qualifications

  • At least 7 to 10 years of Digital Content Strategy experience

  • Bachelor's degree in English, Journalism, Communication, Marketing or similar field
  • Experience creating multi-channel content strategies, content matrices, inventories and audits
  • Ability to be flexible in a very fluid and dynamic environment  – including dealing with changing processes and priorities
  • Extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work 
  • Familiarity with Search Engine Marketing and Optimization strategies
  • Familiar with content management systems
  • Self-starter who takes initiative and ownership
  • Ability to promote and influence to gain alignment and enthusiasm for digital content strategy
  • Excellent verbal, written, and presentation skills
  • Excellent information architecture skills
  • Conversant and comfortable with principles of digital design, writing and editing

Desired Qualifications

  • Experience in wellness and/or healthcare and/or a regulated industry
  • Experience with Sitecore or similar content management systems, SharePoint, project management systems

Scheduled Weekly Hours

40

Apply Now
This job has expired and you can't apply for it anymore