About UHG

Careers at UnitedHealth Group


We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


Job Category:




Approximate Salary:

Not Specified

Position Type:

Full Time

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Senior Marketing Manager, Member Engagement - Minnetonka, MN

UHG - Minnetonka, Minnesota

Posted: 11/3/2018

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

Primary Responsibilities:

  • Develop consumer strategies and lead initiatives that help members maximize their plan benefits and deliver against Net Promoter Score goals
  • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
  • Lead high priority enterprise-wide initiatives, collaborating across the organization, setting clear direction and influencing senior management
  • Orchestrate multi-media marketing campaigns that include digital, social, mobile, print, direct mail, etc. across enterprise-wide teams and external agencies
  • Develop strategies for personalized, real-time campaigns leveraging predictive and behavior-based modeling analytics to identify, deploy, and test best performing marketing activities; optimize campaigns based on key performance indicators. Work closely with data and analytics teams and media partners to develop marketing test plans with clear business objectives and measurable results
  • Develop, manage and execute consumer insight-led campaigns that drive members to “Quick Care” alternatives for non-emergent care, reducing Emergency Department over-use (EDTI) and increasing usage of alternatives, such as Virtual Visits, Urgent Care and Nurseline
  • Route & track campaign materials through legal and key stakeholder approvals, including pharmacy and Advocate4Me
  • Collaborate to identify, select and onboard new agency partners for member engagement campaigns
  • Create campaign communication strategy that drives consistency across touch points and meets health literacy guidelines
  • Oversee and manage marketing budget to deliver against engagement goals

Anticipates customer needs and proactively develops solutions to meet them.- Serves as a key resource on complex and/or critical issues.- Solves complex problems and develops innovative solutions.- Performs complex conceptual analyses.- Reviews work performed by others and provides recommendations for improvement.- Forecasts and plans resource requirements.- Authorizes deviations from standards.- May lead functional or segment teams or projects.- Provides explanations and information to others on the most complex issues.- Motivates and inspires other team members.

Required Qualifications:

  • Bachelor’s degree in marketing, business, or communications
  • 8+ years of strategic marketing leadership
  • 8+ years of consumer or retail marketing experience
  • Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
  • Project management experience, with the ability to prioritize and meet deadlines within specified time constraints.
  • Experience leading cross-functional teams to deliver results on complex initiatives
  • Proven success managing multiple agency and external vendor relationships
  • Strong, proven analytical skills
  • Experience in digital marketing to reach targeted segments

Preferred Qualifications:

  • MBA in Marketing
  • Ability to work collaboratively and influence across levels in an entrepreneurial and highly matrixed environment
  • Ability to develop and communicate a point of view, influence without authority, and balance multiple priorities
  • Excellent verbal and written communication skills that are concise, candid and professional
  • Ability to set clear direction and lead with confidence, conviction and presence
  • Leverage technology to deliver business goals and improved consumer experience
  • Proactive self-starter; with sense of urgency to achieve results
  • Quick study, flexible and able to handle a fast paced, ever changing work environment
  • Strong strategic and critical thinking with ability to challenge status quo with new ideas
  • Ability to analyze situations, identify and troubleshoot problems, recommend solutions and use good judgment to make decisions

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.SM


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Job Keywords: consumer strategies, muti-media marketing, campaigns, non-emergent care, Virtual Visits, Urgent Care, Nurseline, Advocate4Me, member engagement, retail marketing, Minnetonka, MN, Minnesota

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