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Careers at UnitedHealth Group


We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


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Approximate Salary:

Not Specified

Position Type:

Full Time

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Senior Marketing Specialist, Group Retiree Member Experience - Minnetonka, MN

UHG - Minnetonka, Minnesota

Posted: 10/28/2018

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Senior Marketing Specialist within the UnitedHealthcare Medicare & Retirement Member Experience Marketing team is responsible for the design, development, review, approval and execution of assigned member communications and engagement campaigns.


Primary Responsibilities:

  • Work effectively with the Member Experience lead and across the team to ensure that all assigned projects are effectively managed and executed.

  • Develop and execute member marketing strategies and tactical plans that differentiate us in the marketplace and position us as market leaders (e.g., unique capabilities, offerings, functionality) that deliver on our business goals (e.g. retention, NPS, CAHPS, budget, revenue)

  • Serve as a key resource for the overall coordination and execution of member communication across multiple channels both online and offline.

  • Anticipate current and future customer needs and proactively develop innovative solutions to meet them.

  • Cultivate strong trusting relationships with applicable internal business partners to drive support, understanding and collaboration of our member marketing efforts (e.g., Sales/Account Teams, Product Management, Legal/Compliance, Creative Services, Operations, Digital, Data Analytics)

  • Represent Group Retiree marketing and advocate for the member experience on cross functional work groups

  • Strategically use member insights (VOC, research, test/learn) to ensure continuous program improvement and effectiveness.

  • Maximize use of new and emerging marketing distribution channels when developing marketing strategies (e.g., social media, texting, real time offers)

  • Ensure that marketing initiatives/campaigns adhere to applicable processes/procedures/requirements (e.g. regulatory and legal requirements, review/approval processes, branding)

  • Analyze and report results of marketing campaigns using applicable metrics (e.g., response frequency) and deploy strategies to optimize future performance

Required Qualifications:

  • Undergraduate degree or equivalent work experience

  • 5+ years’ experience in a direct-to-consumer marketing role

  • Demonstrated effective problem-solving and critical-thinking skills

  • Proven ability to manage multiple priorities from inception to completion

  • Demonstrated project management skills with the ability to develop and implement multi-channel direct-to-consumer member marketing campaigns

  • Excellent written & verbal communications skills

  • Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint and Adobe 

Preferred Qualifications

  • Healthcare industry experience

  • Knowledge of Medicare

  • Experience in a regulated industry

  • Proven experience working within a matrix organization 

Careers at UnitedHealthcare Medicare & Retirement.  The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Job Keywords: Marketing Specialist, Member Experience, Group Retiree, Direct-to-consumer, Project Management, Medicare, Campaigns, Minnetonka, MN, Minnesota

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