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Careers at UnitedHealth Group


We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


Job Category:



United States

Postal Code:


Approximate Salary:

Not Specified

Position Type:

Full Time

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Senior Marketing Specialist - Horsham, PA

UHG - Horsham, Pennsylvania

Posted: 07/16/2018

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

We are seeking an experienced marketing professional to join our Horsham, PA office as a Senior Marketing Specialist for the AARP Medicare Supplement product sold through the Distribution Channel.  This highly visible position offers excellent growth potential within a Fortune 100 healthcare organization. The hired individual will have the opportunity to lead a team in supporting both business-to-business and business-to-consumer marketing activities for employer group, field agent and eAlliance exchange distribution channels.  The position entails supporting the development of enrollment and marketing materials for licensed sales agents, agencies and brokers (aka sales distribution) located in all U.S. states and territories.
Insurance Solutions provides AARP Medicare Supplement Insurance Plans to AARP members.
The company is part of UnitedHealthcare Medicare and Retirement, a segment of the UnitedHealth Group businesses dedicated to improving the health and well-being of Americans ages 50 and older.
Primary Responsibilities:
  • Collaborates with product development, sales directors, account management and internal/external parties to develop and implement strategies
  • Ensure channel enrollment materials provide product highlights and features alongside compliant legal pieces
  • Develop sales and marketing collateral/tools to educate and promote the product for all distribution channels to drive increased sales activity
  • Collaborate with departments to continue developing and evaluating an omni-channel strategy
  • Assess key markets and industry trends and create a plan to capitalize on opportunities
  • Create, collect and elicit innovative ideas from various constituents
  • Work with market research team in capturing key data that provides us insights that will be the gauge on how well we are doing and what we need to improve
  • Support development of new business opportunities in the promotion of the AARP Medicare Supplement product offering
  • Evaluate and participate in initiatives and projects in support of the Agent, Group and eAlliance channel and new business activities
  • Measure effectiveness of marketing campaigns and adjust strategies based on those results
  • Interface with advertising agencies to deliver creative assignments

Required Qualifications:
  • Bachelor's Degree in Marketing, Business Communications, or related field
  • 5+ years of marketing experience within a matrix organization
  • 5+ years’ experience demonstrating organization skills
  • 5+ years’ experience managing and prioritizing several deliverables
  • 5+ years’ experience in meeting or exceeding sales promotion/marketing targets
  • 5+ years’ experience influencing and collaborating with others
  • Ability and willingness to travel up to 10% domestically

Preferred Qualifications:

  • Previous experience in the healthcare or insurance industries
Key Skills:   
  • Ability to:
    • Lead a team in supporting multiple “customers”
    • Work independently as needed with nominal manager guidance and direction
    • Work collaboratively in a team environment
    • Support sales team with development of marketing materials
    • Assess and interpret customer needs and requirements
    • Identify solutions to requests and problems
    • Manage and track budget information
    • Handle multiple priorities at one time
    • Provide evaluation and analyses of projects
    • Ability to work cross functionally with different business units

Careers at UnitedHealthcare Medicare & Retirement.  The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.



Job Keywords: Marketing, Medicare, Sales, Creative, Horsham, PA, Pennsylvania

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