Humana

About Humana

 

Job Category:

Marketing & Communications - Marketing & Audience Engagement

Country:

United States

Postal Code:

40201

Approximate Salary:

Not Specified

Position Type:

Full Time

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Senior Professional, Marketing Campaign Management

Humana - Louisville, Kentucky

Posted: 10/7/2018

Description

The Senior Professional, Marketing Campaign Management plans, recommends and implements marketing communication programs using a variety of media channels, promotions and events designed to increase sales and awareness for the organization's products and/or services. The Senior Professional, Marketing Campaign Management work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities

The Senior Professional, Marketing Campaign Management identifies target audiences and specific messages, channels, content and tactics; coordinates end-to-end campaign life-cycle. Maintains campaign-related documentation (e.g., media plans, creative executions, etc.). Develops and maintains budgets to oversee costs and metrics to evaluate the effectiveness of campaigns. Begins to influence department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

The Pharmacy Digital Engagement Senior Professional will partner with our Pharmacy and Consumer Group partners to develop and build out our email program and roadmap. This includes optimizing for creative to increase open rates and click through rates for individual emails. In addition, building out a test and learn roadmap to continually optimize the email campaigns.

 

The ideal candidate will have 2-3 years of experience leading a digital marketing team, will have demonstrated examples of leveraging analytics and proven examples of creativity within digital experiences.

               

Required Qualifications

  • Bachelor's Degree
  • Progressive marketing and/or advertising experience
  • Business-to-business and business-to-consumer marketing experience
  • Demonstrated leadership ability
  • Experience leveraging data analytics to drive strategic objectives and insights
  • Ability to meet deadlines
  • Ability to develop strategies to achieve business goal

Preferred Qualifications

  • Master's Degree
  • Prior experience working in the healthcare industry
  • Understanding of marketing metrics and program measurement

Scheduled Weekly Hours

40

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