Harris Teeter

About Harris Teeter

 

Country:

United States

Approximate Salary:

Not Specified

Social Media & Digital Coordinator - Matthews, NC

Harris Teeter - Matthews Advertising, North Carolina

Posted: 11/18/2018

Summary:

Develops, coordinates and executes social media and digital marketing campaigns by performing the following duties:

Primary Duties and Responsibilities

Vendor Content:
  • Work with the Merchandising Team to manage the calendar of social and digital engagements by period.
  • Consult with the Merchandising Team and the various vendors on specific programs and opportunities. Makes program recommendations based on the objectives of the Merchandising team and vendors.
  • Present social media and digital channel capabilities and deliverables during meetings to Merchandising Team and vendors.
  • Partner with the vendors to solidify activity and obtain content on schedule. Approve the content prior to publication.
  • Correspond assets & program details with merchandising team and outside vendors.
  • Enforce brand standards and make independent decisions. Manage the process of modifying any content that does not meet standards.
  • Establish & monitor social media budget per period. Make budget adjustments if necessary.
  • Be on call after hours to consult on any issues that will arise regarding a vendor’s post.
  • Produce and communicate to Merchandising Team and Vendors analytic results of each program.
  • Coordinate with VIC department for all targeted VIC spend results by Tier upon request.
  • Establish performance goals for all vendor social engagements.
  • Manage Marketing Assistant to assist in the performance of above tasks.

Organic Content:
  • Initiate, schedule and manage all social engagements into project management system.
  • Create and manage editorial calendar by period.
  • Partner with Advertising Department on any content creation. Assist in the coordination of planning sessions of organic content. Lead brainstorming sessions during planning sessions. Coordinate photography and video props for content creation.
  • Create text that accompanies all posts and maintain the Harris Teeter Tone & Voice document.
  • Partner with various departments for social engagements (Sports Marketing, Legal, Customer Service, e-Biz).
  • Communication to third party vendors (blogger network, media buyers, content creators, national brands).
  • Build and coordinate the blogger schedule and content.
  • Utilize tools to coordinate larger social programs (prize selection).
  • Gather & report analytics for all social engagements. Coordinate with social media team to build performance goals of all social engagements.
  • Analyze performance quarterly of all channels and modify social media offerings accordingly.
  • Build reports and deliver social media engagement recaps to senior leadership.
  • Establish & monitor social media budget per period. Make budget adjustments if necessary.
  • Be on call after hours to monitor and independently react to any issues on all social media channels that can negatively impact the Harris Teeter brand or result in poor customer service as perceived by Harris Teeter shoppers.
  • Work with the Marketing Manager to reconcile alignment of all digital engagements, as it applies to social programs.
  • Manage Marketing Assistant to assist in the performance of above tasks, as well as:

Secondary Duties and Responsibilities
  • Assists in the management of the GVP’s daily schedule, appointments and correspondence. Makes decisions pertaining to GVP’s schedule and work demands. Updates GVP on issues which need to be immediately addressed.
  • Assists in the coordination of Senior Staff meetings and events.
  • Assists in the arrangement of complex and detailed travel plans and itineraries and compiles documents for travel-related meetings.

Competency:
To perform the job successfully, an individual should demonstrate the following competencies: Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures. Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail. Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics. Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities. Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others. Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service ; Responds to requests for service and assistance; Meets commitments. Interpersonal - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things. Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. Team Work - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed; Recognizes accomplishments of other team members. Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. Change Management - Builds commitment and overcomes resistance; Prepares and supports those affected by change. Leadership - Exhibits confidence in self and others; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others; Displays passion and optimism. Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness. Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals. Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue ; Conserves organizational resources. Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values. Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity. Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions. Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time. Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan. Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed. Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention. Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions. Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals. Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans. Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly. Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions ; Uses equipment and materials properly.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Minimum Associate's degree (A. A.) or equivalent from two-year college or technical school, plus 3-5 years of experience in the marketing field is required.

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Development software; Design software; Project Management software and Database software.

Certificates and Licenses:
No certifications needed

Supervisory Responsibilities:
Oversee the work of third party personnel.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl; talk or hear and taste or smell.

Apply Now