BJ's Wholesale Club

About BJ's Wholesale Club

 

Job Category:

Membership & Analytics

Country:

United States

Postal Code:

01581

Approximate Salary:

Not Specified

Position Type:

Full Time

Sr Manager/Director (Marketing) - Acquisition Analytics Job

BJ's Wholesale Club - Westborough Home Office

Posted: 07/5/2018

BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we’re a multibillion dollar operation with more than 200 clubs in 16 states from Maine to Florida.

While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members  love us for providing a supportive and engaging workplace that’s committed to developing great talent.

If you’re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ’s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you  succeed.

The Membership Analytics Team is BJ’s advanced analytics consultancy. The Team is responsible for a wide range of analysis in support of BJ’s efforts to strengthen member loyalty, improve retention, acquire high quality members and increase member lifetime value. The Sr. Manager/Director, Acquisition Analytics will be responsible for delivering analytics, strategy and reporting support for Membership Acquisition activity.

 

Major Tasks, Responsibilities, and Key Accountabilities

 

  • Partner with Membership Acquisition Team to develop and execute direct, digital as well as other targeted media marketing campaigns
  • Be a data-driven thought leader in the creation of membership acquisition strategies
  • Foster a “test and learn” culture through the ongoing assessment of campaign performance and targeting strategies
  • Manage acquisition program schedules, from campaign design to measurement and postmortem analysis
  • Develop monthly acquisition plans/goals, continuously monitor member LTV, campaign CPA/ROI and the financial impact of acquisition activity
  • Work with direct mail list provider to execute membership campaigns
  • In conjunction with the Data Science Team, determine KPIs, design tests and measure incremental lift associated with acquisition efforts
  • Leverage predictive analytics to optimize campaigns based on a set objective (i.e. sales, response, profit, etc.)
  • Translate results of acquisition activity into actionable business insights that are presented to senior leadership and non-technical audiences
  • Provide analytics support and reporting to improve member acquisition, targeting and return on marketing investment
  • Manage, coach and develop a Team of analysts responsible for acquisition analytics
  • Responsible for ad-hoc analytics support of divisions outside of Membership, including Marketing, Merchandising, Finance and Operations

 

Qualifications

  • 7+ years of experience in marketing analytics; retail industry experience a plus
  • Expertise with at least one data/analytics programming language (e.g. SQL/SAS/R/Python)
  • Working knowledge of CRM software (e.g. Unica) a plus
  • Understanding of the application of statistics in marketing analytics
  • Strong analytic and critical thinking skills
  • Ability to prioritize and accomplish multiple tasks within established timeframes
  • Experience with Excel, PowerPoint, and Word
  • Bachelor's degree in Marketing, Business, Mathematics or an analytics related field; Master’s Degree preferred

 

Environmental Job Conditions

  • Most tasks are performed while seated indoors at a personal computer.
  • Limited travel may be required periodically throughout the year.

BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.

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