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About UHG

Careers at UnitedHealth Group

 

We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM

 

Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com

 

Job Category:

Marketing

Country:

US

Approximate Salary:

Not Specified

Position Type:

Full Time

Vice President, Digital Experiences - Eden Prairie, MN

UHG - Eden Prairie, Minnesota

Posted: 11/17/2018

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
 
The Vice-President, Digital Experiences is accountable for leading and managing the digital experiences team for Optum’s Corporate Marketing business unit. Scope of the role includes development and management of key digital properties (websites) for Optum, used for business prospect acquisition, retention and cross-sell/upsell and, increasingly, for B2C marketing purposes. This individual will drive the strategy and execution of our digital presence, ensuring that it meets business objectives developed in collaboration key figures in Optum Marketing as well as other stakeholders across Optum’s businesses.

Primary Responsibilities:
  • Manage and mentor a digital team that includes website vision, website platform development, release management, content management, SEO, content production, and digital experience strategy
  • Oversee site development, hosting, maintenance and improvement with Optum technology partners and, where necessary, outside agencies
  • Accountable for ensuring 30+ sites including optum.com drive optimal acquisition, retention, onboarding and engagement
  • Drive improved Search Engine Optimization of major sites including optum.com
  • Owning and directing the overarching strategy for optum.com and related websites
  • Owning the migration of sites from acquired entities onto the web platform
  • Acting as mentor to diverse team of digital strategists and project managers to create increased competence and confidence in delivering to expectations of marketing and other stakeholders
  • Representing digital team strategy to key stakeholders, and translating business needs into execution across multiple complex B2B and B2C sites
  • Orchestrating and communicating the transition from Optum.com as a primarily B2B site to one that reflects our increasingly H2H (Human to Human) business strategy

Required Qualifications:
  • Bachelor's Degree
  • 10+ years of Digital Marketing Leadership experience
  • 10+ years experience influencing and collaborating with others
  • 10+ years project management experience
  • 5+ years digital marketing experience, specifically with website design and implementation
  • 5+ years experience with Digital Content marketing  (attract and convert prospects)
  • 5+ years people management experience
  • Ability to be flexible and drive strategies from ambiguous starts to deployment
  • Understanding of SEO principles
  • B2B website experience
  • Experience in developing digital strategy and long term strategic planning
  • Strong executive-level presentation skills – must be comfortable working with senior executives and managing strong opinions
  • Experience with content management systems and digital analytics packages, preferably with Adobe’s suite including Adobe Experience Manager and Adobe Analytics
  • Information architecture experience (users interact with websites-menu, digital guidance, etc.)
  • Experience establishing metrics and analyzing results to adapt digital strategy
  • Consistently drive the business’s priorities with the various teams responsible for digital “journeys”, infrastructure, analytics, and optimization
  • Ability to influence through expertise and credibility
  • Experience with enterprise web, sales and marketing strategies
  • Ability to synthesize data and qualitative feedback to glean insights and drive an action plan
  • Lead an editorial calendar process that aligns with key campaigns, product launches, and initiatives; ensure there is transparency across the broader Marketing team and key business partners
  • Demonstrate a best practices orientation and approach to solving complex information architecture and usability issues for large websites and projects.
  • Must be able to 'think on one's feet' and come up with creative and appropriate solutions
  • A broad understanding of the Web and ability to be conversant in current issues surrounding CMS, content personalization, conversion optimization for sales and other goals, social media integration, Web and email marketing, and CRM integration strategies
 
Preferred Qualifications:
  • Some experience with Healthcare industry
  • Experience with B2C digital (web) experiences
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)
 
 
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
 
 
Job Keywords: B2B Website experience, digital strategy. digital content marketing , digital leadership, Eden Prairie, MN, Minnesota

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