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We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these individuals, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you’re empowered to be your best. We encourage you to take risks and in return, offer a world of rewards and benefits for performance. Exceeding your limits is an exceptional start to your life's best work.SM


Just like you, we are driven by a set of fundamental principles that are guiding our way forward. Our values of integrity, compassion, relationships, innovation, and performance serve as a foundation to transform health care. Are you in? Learn more about your future at UnitedHealth Group at careers.unitedhealthgroup.com


Job Category:



United States

Postal Code:


Approximate Salary:

Not Specified

Position Type:

Full Time

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VP, Provider Digital - Minnetonka, MN

UHG - Minnetonka, Minnesota

Posted: 09/26/2018

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)


The Vice President, Provider Digital is a key leadership position within the UnitedHealthcare Marketing & Experience organization.  This position will lead a focused effort to transform the relationships we have with our provider community through effective digital engagement, communications and a connected, simple experience. The ideal candidate is a seasoned, digitally savvy leader who will serve as the digital product leader voice for our provider community maintaining an accurate and current perspective of the challenges providers face as they engage through digital channels.

This new position will implement the organization’s strategic provider digital platform across all lines of business. They will serve specific, provider-facing areas of the organization by planning, creating and executing digital tools, user experiences, and engagement strategies that support provider to simplify their administration, provide data & insights about their relationship with UHC, and ultimately create a experiences that assists them in helping their patients live healthier lives.  This position will deliver on a personalized digital platform to more than one million health care providers across the country.

Primary Responsibilities:

  • Work in close partnership with UnitedHealth Network (UHN), Provider Operations, Clinical Services and all four UnitedHealthcare business segment to define and execute the provider digital portfolio

  • Lead a data-driven organization, including prioritization of capabilities, evolution in digital process (to product team model) and ongoing measurement of effectiveness of digital experiences

  • Define and own KPIs and ROI for digital experiences, including consolidation and baselining of key metrics

  • Analyze and assess consumer and market trends, applying key insights to new and existing products

  • Benchmark competitors and other industry leading digital experiences to ensure teams are developing forward-thinking digital strategies and staying abreast of leading edge practices

  • Provide oversight and direction to successfully marry the business strategy with supporting strategies and roadmaps, and with high-level strategies from other parts of the organization

  • Advance the existing technology landscape serving the provider community as well as enhance the user experience design that engages this population

  • Lead digital capability teams and partner with IT/Digital Product teams to deliver digital experiences against defined KPIs and goals

  • Strong relationship management of key stakeholders across the business segments, IT and Delivery

  • Lead digital capability teams to ensure overall operational readiness of new digital experiences across call centers, operations, legal, sales and marketing teams – such that the digital channels is aligned to all other channels and experiences

  • Lead and mentor professionals in order to build and maintain high performance teams

  • Work in close partnership with Finance to obtain needed capital to support the continued evolution of the provider digital platform

Required Qualifications:

  • 8+ years of demonstrated success building/leading digital teams and delivering value driving consumer experiences
  • 10+ years business and strategy leadership experience, digital preferred
  • 10+ years proven record in strategy, user experience, digital operations or digital product roles
  • Experience having built, scaled, managed and evolved customer facing, ROI impacting systems of comparable complexity
  • Experience working with multi-disciplinary teams comprising product managers, marketers, creative, analytics and technology
  • Experience managing agile teams
  • Outstanding communication/storytelling skills
  • Experience in influencing and driving senior leadership and vendors through data-based analysis
  • Inspirational and adaptive leadership style that promotes innovation and collaboration and fosters commitment to a vision
  • Demonstrated passion for quality, customer experience and efficiency
  • Strong business acumen, with experience in business case development
  • Track record managing a large P&L
  • Ability to work in a sales and complex commercial environment

Preferred Qualifications:

  • Social & Mobile Platforms
  • Healthcare industry experience
  • Front–end development
  • Content Marketing
  • Digital Marketing Applications
  • Digital Commerce
  • Advertising Networks
  • Tech Selection and Lifecycle Management
  • DevOps  & Web Mechanics
  • Marketing Technology Operations
  • Physical Computing Technologies
  • Enterprise Architecture
  • Personal Characteristics:
  • Serve as an internal beacon of change and thought leader for the marketing team, pushing forward new ideas and creating a high-performance organization
  • Seasoned leader with warm and inviting presence
  • Relentless learner and student of the industry, technology and consumer/provider insights
  • Strong relationship builder both within the organization and with external partners
  • Ability to inspire and support people to gain trust and build positive energy
  • Driven by performance and results as well as staff development and strong organizational growth
  • Determined to bring focus, simplicity and understanding to organization
  • Team player, advocating and exemplifying a cooperative approach to solving problems
  • Comfortable working with ambiguity and change
  • Works well under pressure, thrives in a multi-faceted work environment
  • Curious business mind, with a willingness to consider new approaches and ideas

Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Senior Director, Digital Marketing, Minnetonka, MN, Minnesota

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